Your Squarespace site can be beautiful and well-optimized, but if your Google Business Profile is incomplete or neglected, you’re leaving local leads on the table. Here’s the practical 2026 guide to GBP optimization for Squarespace users — and how to make it truly hands-off.

AI search is here. If your Squarespace site isn’t optimized for tools like ChatGPT and Google AI Overviews, you could be invisible to a growing number of potential customers — even if you rank well on Google. Here’s what AI Optimization (AIO) actually involves and why it’s becoming essential for serious Squarespace users in 2026.