The WE Collective

A website for a creative marketing studio specializing in intentional branding and multi-platform storytelling, based in New York, NY.

The WE Collective is a creative marketing studio that grows intentional brands and deepens human connection through powerful storytelling. They create multi-platform work — brand strategy, identity, 360 campaigns, film, video, social, and production — all rooted in empowering clients, inspiring well-being, and prioritizing community. When they came to me, they needed a digital home that captured that purposeful spirit and let their project work speak for itself.

I built the WE Collective site on Squarespace using their colorful, playful branding - bold lowercase typography, layered colors, and an engaging animated scroll that keeps the focus squarely on their mission-driven messaging while keeping users riveted. Embedded video players for projects like “Manopause” for Alloy and “Back to the Source” for Mountain Valley Spring Water play beautifully, giving visitors an immediate sense of the studio’s creative range without any unnecessary distractions.

The finished site feels exactly like The WE Collective — intentional, community-oriented, and quietly confident. It showcases their Emmy-nominated work and high-impact campaigns in a way that builds instant credibility with brands who share their values, turning scrollers into meaningful connections.

This project is a perfect reminder that the best Squarespace websites are true to the client’s character: built to let their personality shine through, beautiful, and built to last. Exactly the kind of high-end, fine-tuned work we offer at Log Cabin Digital to clients across North America - from our humble hometown of Abbotsford, to the bustling metropolis of New York.