Let’s Get Down to the Nitty-Gritty
So you’ve decided you need a website or to refresh your current site - great!
Now what goes on it?!
Filling out this form should give us all the content we need to build you a fully-fleshed out website that features your business in all its true glory.
Some Writing Tips:
We at Log Cabin Digital think the best person to talk about your company is you. We know - pretty groundbreaking stuff. That being said, we wanted to help out by providing an industry-standard, organized method of laying out your content for the web.
Some helpful writing pointers:
1) Identify Pain Points
When writing, keep in mind that your ideal customer has a problem that you can help them solve, so Step 1 is helping them identify that problem. A common way is to ask questions throughout your copy - just do your best to not sound like a 90s infomercial. We struggle with that, because let’s face it - the 90s ruled.
2) Provide Solutions
Once your customer has identified their problem due to the incredibly elucidating power of your clarifying questions, describe how you’re going to solve it for them. In detail!
3) Give them something to do - a Call To Action!
We in the business call this a CTA. This is a simple, actionable thing a prospective customer can do to take one step closer to falling in to your business’s accommodating arms. On a website, it often looks like a button (or something fancier… but seriously - it’s often a button).
Some notes about structure:
Website copy is typically structured the following way - keep in mind, this is not a rule… it’s more like a guideline:
- Heading
- Subheading(s)
- Body
Where the Heading sums up the point of the Body, the Subheading(s) elaborate slightly, and the Body contains all the necessary details. Writing in this way accomplishes 2 things.
It helps the user experience. By glancing at Headings, users can find the information that’s most useful/pertinent to them quickly, which helps them zone in on the details they want, and leads them to take action.
It helps Search Engines index your page. By organizing your content like this, search engines can more easily learn what your content is about, and can serve it to the people looking for your business.
For a totally intentional, practical example of this, please see how we wrote the entirety of this webpage using this technique. You’re welcome!
All that being said, the form above lays out the most common types of pages on most sites, and some examples/guidelines regarding the type of content found on them. Have fun!
Remember!
This form is not exhaustive. There are plenty of sites that break this mould all the time in order to cater to their industry or business’s unique needs.
If you need other pages, less pages, want to rename the ones above, or take the path less travelled in any other way you can imagine, feel free! All we ask is that you lay it out for us in a way that empowers us to communicate your message as powerfully as possible on the web - thanks!